Juggernaut App is a new electronic publishing house, books start at Rs. ten

Love to read but find it hard to lug books around with you? Now you can access a range of exciting reads – from short stories by Sunny Leone to the novel by Pakistani soap opera writer Umera Ahmed – on your smartphone with the app from India’s latest publishing house.

Juggernaut Books, founded by former Penguin Random House publisher Chiki Sarkar, announced the release of its app on Friday, initially available on the Android platform (with iOS to follow a week later), offering more than 100 titles, more than half of which are its originals, according to a statement.

Covering popular genres like crime, romance and sex, fantasy, self-help, the app’s collection features short reads, serialized reads, and length-based collections, among other formats.

Available for free on Google Play and the App Store a week later, the Juggernaut app will offer its users the ability to browse covers, previews and categories to discover and sample new titles, and buy or gift them. . They can also buy the available books at half price until the end of the month.

The app also allows users to ask questions to authors and notify them of author-related events.

“All publishers want to bring their readers and writers closer together and find new readers for themselves. This is our dream for the app,” Sarkar said.

“We’ve thought about many aspects of browsing, buying, reading, and authoring books that cause friction, and strived to make it easy, enjoyable, and seamless. We hope to incorporate many new readers to our apps and engage the hard,” said Juggernaut CEO Durga Raghunath.

The publishing house has partnered with the online payment platform Paytm for the application, now.

Juggernaut Books, which aims to provide authors with a digital and physical platform, has authors like Arundhati Roy, William Dalrymple, Twinkle Khanna, Rujuta Diwekar, Husain Haqqani and Nobel Laureate Svetlana Alexievich. It will launch its physical roster in July 2016.

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