NAB launches new ad campaign for trusted local broadcast journalism



New advertising campaign for local distribution

THE NATIONAL BROADCASTERS ASSOCIATION (NAB) has launched new spots highlighting the importance of fact-based radio and television journalism at a time when disinformation is rampant on social media. The new spots highlight the work of broadcasters to provide reliable and reliable coverage of local, national and global events that affect our lives.

The spots are part of NAB’s long-running campaign, WE ARE BROADCASTERS, an initiative launched in 2013 to educate policymakers and the public about the vital role of local TV and radio stations in communities across the country. The new WE ARE BROADCASTERS spots aim to remind policymakers and the public that television and radio stations invest significant resources in local journalism for their communities, whether they highlight corruption or prepare the public for a meteorological emergency.

NAB Chairman / CEO GORDON SMITH said, “In an age where misinformation and misinformation are all too common online, local newscasters are more important than ever – we deliver the facts Americans need to know without fear or fear. favor. We want to remind the public and the leaders of our country of the indispensable role that broadcasters play in our local communities every day as the most trusted source of information.

Stations can download free spots, which are available in English and Spanish for television and radio.

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