Strata users will now have access to the CUMULUS MEDIA Premium podcast inventory with validated metrics from Triton Digital



NEW YORK–(COMMERCIAL THREAD)–Today, FreeWheel, a Comcast company, announced partnerships with CUMULUS MEDIA and Digital newt to integrate Cumulus Podcast Network’s premium podcast inventory into the Strata media management platform with industry-leading metrics and metrics. This partnership gives the more than 1,100 agencies using the Strata platform the ability to automate the podcast buying process within their existing platform’s workflow, including receiving electronic proposals and sending electronic controls.

Through this partnership, Strata users will be able to find and purchase an inventory of premium podcasts based on CUMULUS Media impressions, validated by metrics, including downloads, as measured by Triton Digital’s Podcast Metrics measurement service. This will be the first time that a podcast publisher has featured Titles and Programs, which are curated groups of podcasts designed to achieve specific desired demographics and psychographics, with metrics measured by industry leader Triton Digital, in a media buying platform.

“At FreeWheel, we are constantly on the lookout for new opportunities to connect our buyers with the latest features and multimedia content offerings,” said Jamie Donnenfeld, vice president, Partnerships, FreeWheel. “As podcasting continues to grow in the United States, our users have requested more opportunities to purchase podcast media in the Strata system. Our partnership with CUMULUS MEDIA and Triton Digital not only offers them an inventory of premium podcasts, but also validated metrics at a granular level. Strata is the only platform to offer this.

“CUMULUS MEDIA is pleased to expand its partnerships with FreeWheel and Triton to provide current and future marketing partners with efficient access to Cumulus Podcast Network’s vast offering of premium podcasts spanning entertainment, news, sports, politics, business, money and technology as well as the voice of our 413 stations, ”said Larry Linietsky, Executive Vice President, Digital Operations and Business Development, CUMULUS MEDIA.

“Triton is delighted to partner with FreeWheel and CUMULUS MEDIA to provide advertisers for the first time with simplified access to aggregated and trusted podcast data within their media buying system,” said John Rosso, president market development, Triton Digital. “Our IAB Accredited Podcast Metrics lines provide advertisers with consistent data across all networks and publishers, making the process of discovering, planning, analyzing and ultimately buying podcasts at scale seamless and efficient. . ”

FreeWheel’s Strata platform helps agencies and marketers automate the planning, activation, optimization, and financial management of their campaigns across all types of media, including podcasting.

Podcasting is one of the fastest growing advertising channels in the United States. Edison Research’s recent “Share of Ear” study shows that approximately 80 million Americans (nearly 30% of the US population aged 12 and over) now listen to podcasts every week.

Cumulus Podcast Network, the nation’s fastest growing organic podcast network, connects listeners to their passions with smart, entertaining and engaging podcasts.

Strata users will be able to access Cumulus Podcast Network’s premium podcast inventory in the Strata system from 4e Quarter 2021.

About FreeWheel

FreeWheel, A Comcast Company, strengthens all segments of the new TV ecosystem. We are structured to provide the full range of solutions that the advertising industry needs to achieve its goals. We provide the technology, data enablement, and converged marketplaces needed to ensure buyers and sellers can transact across all screens, across all types of data, and across all sales channels, to ensure the ultimate goal: results for marketers.

With offices in New York, San Francisco, Chicago, London, Paris, Beijing and around the world, FreeWheel, A Comcast Company, advocates for the entire industry through the FreeWheel Council for Premium Video. For more information, visit and follow us on Twitter and LinkedIn.


CUMULUS MEDIA (NASDAQ: CMLS) is a leading media, advertising and marketing service companies delivering premium content to more than a quarter of a billion people every month, where and when they want it. CUMULUS MEDIA engages listeners with high quality local programming through 413 radio stations owned and operated in 86 markets; offers nationwide sports, news, talk and entertainment programs from iconic brands such as the NFL, NCAA, Masters, CNN, AP, Academy of Country Music Awards and numerous other world-class partners through nearly 7,300 affiliate stations through Westwood One, America’s largest audio network; and inspires listeners through the CUMULUS Podcast Network, its growing network of smart, entertaining and engaging original podcasts. CUMULUS MEDIA provides advertisers with personal connections, local impact and national reach through digital, mobile, social and voice-activated broadcast and on-demand platforms, as well as integrated digital marketing services, powerful influencers, solutions Full-service audio, cutting-edge research and ideas, and live event experiences. CUMULUS MEDIA is the only audio media company to offer marketers guarantees of local and national advertising performance. For more information visit

About Triton Digital

Triton Digital® is the global leader in technology and services for the digital audio and podcast industry. Present in more than 80 countries, Triton provides innovative technology that enables broadcasters, podcasters and online music services to grow their audiences, maximize their revenues and streamline their day-to-day operations. Additionally, Triton powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service, and Podcast Metrics, one of the industry’s first IAB certified podcast measurement services. With unparalleled integrity, excellence, teamwork and accountability, Triton remains committed to connecting audio, audiences and advertisers to continuously fuel the growth of the global online industry. For more information visit


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